Friday, November 29, 2019

Term Paper- Ancient Sumeria/Babylon Essays - Epic Of Gilgamesh

Term Paper- Ancient Sumeria/Babylon Term Paper- Ancient Sumeria/Babylon One of the many ancient civilizations that need to be clarified is ancient Sumeria. Sumer was an ancient region in southern Mesopotamia, located in the extreme southeastern part of what is now Iraq. The land of Sumer was virtually devoid of human occupants until about 5000 BC, when settlers moved into the swamps at the head of the Persian Gulf and gradually spread northward up the lower Tigris-Euphrates Valley. Although the Sumerians as people disappeared, their language and literature continued to influence the religion of their successors. Their basic economic organization and system of writing cuneiform, architectural forms, and legal practices remained in use. "Later generations elaborated upon the mathematics and astronomy that the Sumerians had originated." (Beret 113.) Almost every culture or ancient civilization has a flood story. For example, in the Old Testament, there was a flood story that lasted forty days and forty nights. In the Sumerian civilization, there is a flood story as well. The motive for the flood story in the Old Testament is similar to the motive in the flood story in the Sumerian culture. This motive was to punish the wickedness of men. The flood happened in a city called Shurrupak. It stands on the bank of the Euphrates River. The city grew old and the gods that were in it grew old. The city was in an uproar and the god Enlil heard the clamor and he said to the god in the council, "The uproar of mankind is intolerable and sleep is no longer possible by reason of the babel." (Bailey 59.) The gods decided to exterminate mankind. "For six days and six nights the winds blew, torrent and tempest and flood overwhelmed the world, tempest and flood raged together like warring hosts." (Bailey 57.) Even the gods were terrified at the flood, they fled to the highest heaven, the firmament of Anu. In Babylonian civilizations, a god is responsible for reasoning and wisdom. This god of wisdom is Enki. Enki receives his power from the resources and fertility of the land. The myth of Inanna and the god of wisdom begins with Inanna delighting in her womanhood and wishing to test its powers. In this myth, Inanna goes on a journey. Inanna sets out to visit Enki, the god of Wisdom, who is also the god of Waters. In Sumerian, "Enki" means the god of the Earth. (Beret 111.) As god of wisdom, Enki knows that the powers of knowledge need to be shared. As king of Eridu, he knows that the best rule is the self-sufficiency of his citizens. (Beret 111.) As a father, he knows the best way to raise his children is by encouraging initiative and independence. "Like a first drop of water, which generously offers a place o the second drop, Enki in his state of drunkenness, freely shares his own powers." (Beret 111.) Enki belives that power should be concurrent. Powers should be shared among citizens. He believes that when this task is done, more wisdom is gained to the individual. A hero is a character whose actions are inspiring and or noble. Deeply troubled by the death of his friend Enkidu, Gilgamesh embarks on a quest not for glory but for everlasting life in the flesh. Gilgamesh is a great hero known for defeating Humbaba. Gilgamesh has a restless and arrogant nature. Enkidu was created by the goddess Aruru because of Gilgamesh's strong arrogance. Enkidu was made to contend with Gilgamesh and absorb his energies. However, Enkidu was no match for Gilgamesh. Instead he became his faithful companion. Enkidu is like the rational type while Gilgamesh acts bold and fearless. "O my Lord, you may go on if you choose into this land, but I will go back to the city, I will tell the lady mother all your glorious deeds till she shouts for joy; and then I will tell her the death that followed till she weeps for bitterness." (Wolkstein 143.) This quote shows how Enkidu is rather reluctant to assist Gilgamesh in fighting Humbaba. Gilgamesh on the other hand is so arrogant and naive he doesn't know Humbaba's strength. When Gilgamehs was fighting Humbaba, Enkidu died. Gilgamesh is deeply troubled by the death of his companion and friend Enkidu. "Hear me, great ones of Uruk, I weep for Enkidu, my friend. I weep for my brother." (Wolkstein 144.) The king can't accept the inevitability of death, and with all the energy of his proud and restless nature, he begins a quest, or search, for everlasting life. He determines to find Utnapishtim, survivor of

Monday, November 25, 2019

Oh No Not I essays

Oh No Not I essays We will now discuss in a little more detail the struggle of existence. Charles Darwin was an English naturalist whose theory of evolution is one of the greatest contributions ever made to science. Throughout his life he had wrote some 160 books and essays on the subject. Many of his findings were controversial around the world. As you will see he endured the criticism of the scientific community and the church often calling his work offensive and blasphemous, only to learn later that his theories were indeed correct. This essay is intended to give you a better understanding of possibly one of the greatest minds of his and our times. Charles Darwin was born in Shropshire, England on February 12th 1809. His Father Robert was a physician and his mother was the daughter of a famous china maker. In his early years of school Charles was not considered a very good student, many years later was quoted as saying I believe that I was considered by all my masters and by my father as a very ordinary boy, rather below the common intelligence. In 1825 Darwin went to Edinburgh Medical School and soon realized that medicine was not for him and eventually left, stating two major reasons for his departure....he could not stand the sight of blood and found medicine boring. In 1882 Darwin went to Cambridge University to study the bible and to become a priest and eventually graduates with a degree in Theology. On Dec 27, 1831 Charles Darwin set sail on the HMS Beagle across the Atlantic and to South America and back. Darwin job was to collect specimens of plants, animals, rocks and fossils and to make surveys and notes at each place they visited. Soon enough the Beagle was crammed full of specimen crates and boxes that were being regularly shipped back to England. Darwin was amazed at his first walks in a tropical rain forest where nearby he found the huge fossilized head on an extinct giant sloth. Later i...

Friday, November 22, 2019

Research methods Essay Example | Topics and Well Written Essays - 1500 words - 2

Research methods - Essay Example The proto-typical qualitative study is the ethnography which helps the reader understands the definitions of the situation of those studies† (Aukerman, pp. 1, 2010). The aim of this paper is to provide an overview of the various methods and techniques of research. The research methods for both kinds of researches have their limitations and strengths. Quantitative research methods are usually in relation with experimental methodologies involving statistical analysis. On the other hand, qualitative research methodologies facilitate researchers in assessing and analyzing social and cultural phenomena. There are many methods available for the collection of qualitative data, each with its own strengths and limitations. Researchers make choices about research methods depending on a number of factors, such as level (e.g., social or community or personal), availability of time, financial resource availability, and cultural or situational suitability (e.g., type of interaction, privacy requirements, and literacy). All kinds of qualitative research together with ethnography are under characterization by their commitment to learn and understand the viewpoints of others. They focus on behaviors and try to derive meanings from their observations (Schensul, pp. 1-3, 2008). In case of qualitative research, the commonly used methods include observations, interviews, focused group discussion and ethnographic survey. Observation is essential to good qualitative research. This method is very useful for the collection of various sorts of behavioral or interactional data. The collection of observational data from open-ended (a search for pattern) to closed and coded (a search for pattern confirmation) ranges. The observations can be in the form of recording the behaviors and patterns as participant observer or more focused systematic and structured forms of observation. Good qualitative researchers usually employ

Wednesday, November 20, 2019

Article response Example | Topics and Well Written Essays - 250 words

Response - Article Example But the interesting part is that China responded coldly for all this complaints against them. The Chinese spokesperson Liu Weimin who is a representative of China’s foreign ministry stated that the compromise is a needed element in the trade between two nations. After that Chinese commerce ministry announced that China will handle the situation in align with procedures and rules of W.T.O. The author comments that the primary activity in W.T.O consultation is the bilateral consultation which always fails. And the case is later settled down by trade experts. Here the author is altogether attempting to project on the cold shoulder attitude of Chinese government .China is also not giving a chance to Obama to win the presidential election on the basis of free trade dispute. â€Å"China is trying to avoid making trade issues a big theme of the American presidential election campaign†. Here neither the Chinese government nor the Chinese people are bothered about the complaint of U.S. against the increase in the vehicle tariff Bradsher, K. (2012). China Yawns as U.S. Complains About Auto Tariffs. In nytimes. Retrieved July 7, 2012, from http://www.nytimes.com/2012/07/07/business/global/china-response-mild-to-us-trade-complaint-on-cars.html?_r=2&ref=internationaltradeandw

Monday, November 18, 2019

How teaming in the workplace has affected the culture of the working Essay

How teaming in the workplace has affected the culture of the working person - Essay Example Group formation might be temporary or permanent. Following are some of the main types of groups: Roles are sets of behaviors that individuals occupying specific positions within a group are expected to perform. These roles might be assigned (e.g. managers or other work related roles) or pre-determined (like father, mother, etc). Roles help in clarifying responsibilities and obligations of the group members. A status is a position or a rank within a group. People are sensitive to status because it is related to desired outcomes (e.g. salary and perks). High status people have a higher access to key resources relating to survival. Sometimes even physical features play an important role in gaining a certain status (e.g. a beautiful secretary). People can boost their status by behavior (e.g. intimidation, anger and threat) Norms are the rules within a group indicating how its members should or should not behave. Adherence to norms is a necessary condition for gaining status and other rewards controlled by groups. This forms the basis of organizational behavior. It comprises everything that causes the group members to remain in the group. It leads to depersonalized attraction, i.e. liking for other group members stemming from the fact that they belong to the group and embody or represent key features (like hard work or creativity, etc). These include effects upon performance resulting from the presence of others. Increased and positive effects occur due to collaboration, while decreased and negative effects take place due to dependence upon others. This theory says that the presence of others induces conflicting tendencies to focus on the task being performed and on the audience. The more the audience, the more the conflicts and thus, the more nervous you get. Working together with others to obtain shared goals is called co-operation. They are achieved by making others

Saturday, November 16, 2019

Social Media Influences Your Shopping Behaviour Marketing Essay

Social Media Influences Your Shopping Behaviour Marketing Essay Social media is constantly evolving and changing with more and more people around the world jumping on the social media bandwagon. This has impacted and influenced the buying behavior of the people. People are much more informed now and like to read opinions and reviews of other people online before buying any product or service. This report will look at how the buying behavior has been impacted and which stages of the decision making process have been influenced by the rise of social media. This has also changed the way companies used to market their products and services. Now, companies also need to use social media to interact with their customers, market their products, solve the problems faced by customer etc. Social media has given a wonderful platform to the companies for a two way interaction with the customers. Further, the younger generation has been impacted the most as they are the majority users of social networks and hence their buying behavior has under gone a drastic change. Table of Contents Introduction The report will analyze how social media has impacted and influenced the buying behavior of people. Nowadays it is common to see everybody around us joining Facebook, Myspace, Twitter etc. The interactions of people on these social networks impact their opinions about various products which in turn influences their buying behavior. This influence will be analyzed using relevant theories related to buying behavior and social media usage. What is Social Media? Social Media is defined as the use of web-based and mobile technologies which turn communication into interactive dialogue. Kaplan and Haenlein (2009) define social media as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. There are various internet based applications which are driven solely by the media generated by the consumers. These applications act as a platform where users from around the world interact with each other on topics which are of interest to them. Some of the famous social media websites are Facebook, Twitter, Flickr, Blogger, MySpace etc. Facebook has more than 600 million users around the world and an estimated 41.6% of the U.S. population is on Facebook (Wells, 2010). These figures show just how popular social networks like Facebook are and how everybody is jumping on the social media bandwagon. Consumer Buying Behavior Process Consumer Buying Behaviour is the decision making process he/she undergoes while choosing a product or a service. The basic steps in the process are as follows: Need Recognition The buyer identifies the need for which the product or service is required. Alternative Search He/she searches for the alternatives that are available in the market in this stage. Alternative Evaluation Evaluation and comparison of all the alternatives on various factors is done in this stage. Purchase Decision The buyer chooses the best alternative and buys it. Post Purchase Evaluation / Dissonance This stage involves evaluating the benefits of the product / service after using it and forming an attitude about it. How Social Media affects the Decision Making Process ? People from all over the world use Social Media to create and share opinions, insights, experiences and perspectives with each other. Social Media affects the Alternative Search and the Alternative Evaluation stages of the decision making process. Lets see how it does that. Alternative Search After the consumer has identified the need for a product or service, he/she goes on the internet and searches for the same. The search results give an idea to the consumer about the alternatives that are available in the market for the required product or service. The various search results take him to various blogs, review sites, online retailers, Facebook page of the product etc. The user forms an opinion about the product after going through the various reviews and comments about the product which are posted by people from around the world on various social media websites. Alternative Evaluation After knowing the available alternatives the user zeros in on two or three brands which satisfy his need. He/she then goes on the internet to do a comparison between the brands and to know the opinion of other customers who hav used that brand below. Additionally, the user may post on his Facebook / Twitter account asking his friends about their opinion on which brand he/she should go for. After considering the reviews on the internet and the opinions of his friends, the user then decides the particular brand that he/she will finally buy. This is quite different from what previously used to happen in the above two stages i.e. before the coming of social media. Previously, the consumer had no option but to go to the market and visit various shops to find about the various alternatives that are available in the market that satisfy his need. Further, the consumer was solely at the disposal of the retailer for the comparison of the available alternatives and for reviews of the same. The retailer further pushed the product which fetched him the greatest margin irrespective of whether the product is good or bad. The chances of this happening now have become very less because the customer has become much more informed now. How has social media changed the nature of promotion and communication to target markets? Before the coming of social media, the information about a product or service originated from the company and was distributed through the sales rep, distributors and the retailers. But now customers have access to this information directly from the company website or by using Google Search, Facebook etc. The information is available on many websites on the internet and the customer is talking to his/her peers to form an opinion about the product. Thus it becomes essential for the companies to ensure that correct information about their products is easily available on the internet. Hence, companies have started using Google Ads and Ads on Facebook etc. to promote their products. They can also use Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to promote their websites by increasing its visibility in search results. SEM industry in USA was 16.6 Billion Dollars in 2010 (SEMPO, 2011). Further, they can create official Facebook account for their products or services so as to give a platform to their customers to discuss the products. These accounts also act as an information channel which works both ways. The company is able to educate the customer about their product, its features, recent promotions etc. and at the same time the company benefits from the consumer feedback it gets from the consumers of its products. The company can further use this feedback to improve and create better products for the future. In the case of Twitter, companies can create an account where they can proactively update their customers aka followers with new updates, answers etc. It is also essential for the company to keep its followers engaged by coming up with different contests and promotions from time to time. This also helps spread the awareness of the companys Twitter account as the company gets more and more followers. Who are the most receptive target markets ? Around 53% of the US Facebook users are aged between 18 34 (Corbett, 2011). This clearly shows that the young population is the most active on social networks and hence is the most receptive target markets for the companies. Young users spend a considerably time everyday on social networks like Facebook and Twitter. Further, with the coming of smartphones it has become much easier for them to keep in touch with their friends etc. Hence, the impact and influence of social media is the most on the buying behavior of young consumer. This makes it much more important for companies whose target market is young people to get on the social media bandwagon and interact with its customers through various channels like Facebook, Twitter, Blogs etc. This two-way interaction will be beneficial to both the customer as well as the company. Conclusion If theres one constant in social media, its change. Social media is rapidly changing and evolving with more and more people around the world joining the social media bandwagon. Further, the social media influences and impacts the two stages in the decision making process of a customer. These stages are Alternatives Search and Alternative Evaluation. Before buying a product, buyers now search on the internet for the same so as to read the reviews and opinions of the other people. This is especially common among the young generation as they are the most active users on the social networks. Hence, the companies need to interact with its customers through social media channels like Facebook, Twitter etc. to effectively market their products to the target audience.

Wednesday, November 13, 2019

Dyslexia: What It Can Teach Us :: Biology Essays Research Papers

Dyslexia: What It Can Teach Us What is a learning disorder and what can knowing more about learning disorders tell us about our own learning? Scientific research has acknowledged that many learning disorders are really just the edge of what is the normal spectrum in human capabilities.(1) Children with reading disabilities differ from one another and from other readers along a continuous distribution.(2) The aptitude to read depends upon fast and precise understanding and decoding of single words.(2) A disabled readers IQ tells very little about their skills. Disabled readers with varying IQ can display exactly the same progress, and neurobiological symptoms. This tells us that the IQ is not a suitable indicator of disability in basic reading skills. That is just one example of the many things that we can learn from people with learning disabilities that we can apply to all people. We will also see that by studying students with dyslexia we can see some of the important brain functions in reading. For a long time, research in the scientific community in respect to learning disabilities was slim. One problem in recent decades is that scientists have spent a lot of time searching for the basis of the disorder as opposed to the solution. This has created a chasm between the scientific and the educational worlds. Teachers were experiencing frustration with the influence that PhD's and MD's have on their curriculum.(2) Some teachers feel that when help is provided it can be in a non-helpful manner. Researchers don't always take into consideration what it was really like to be teaching. When we think about learning in a broad scale we think about it as repetition of memorization. On a cellular level learning is the result of change in the strength of a connection due to synaptic activity.(3) At larger levels Hebbian ideals can't really be taken much farther than simple behaviors. We can use Hebbian learning to explain repetitive actions that allow us to learn, say a piece of music. A musician plays a piece of music over and over again, until he/she knows it really well. At this point the synapses that were being used in the musicians brain have physically and chemically changed so that there is now a stronger connection. Can we explain learning disorders with Hebbian theory? Surprisingly we can. It turns out that dyslexics fail to increase activation in order to make the connections between phonologic structures and sounds.

Monday, November 11, 2019

Enid Lee, Incorporating Antiracism Essay

In â€Å"Taking Multicultural, Antiracist Education Seriously,† Barbara Miner interviews Enid Lee, a â€Å"leader in antiracist education† as noted on her website, Enidlee. com. She pushes for the use of the term ‘antiracist’ because the tem currently in use, ‘multicultural’, is too nice, focusing more on food and fun rather than hard issues of racism. Although her interview is inspiring and very necessary, some facets of her presentation seem to swing to far to the militant side to garner widespread acceptance. First, Lee explains that in many schools, European posters, readings, games and activities dominate the landscape. While I believe this is true in some cases, I do not believe it to be true in all cases. Many, many classrooms in which I have learned, observed and taught have been filled with pictures of prominent white, black, Hispanic and Asian authors, researchers, and political leaders. Lee’s multistage approach to antiracist education is clear and organized and sequentially stepped so as not to seem overly forceful. However, her insistent on the use of ‘antiracist’ is a bit harsh in that it assumes that anything not adopted or previous to this new ideology is racist. That is a huge overgeneralization. It also separates people into groups – the antiracists and everyone else, who, by association, must be racist. I do not think that many public school systems, and certainly no private systems, will purchase curricular materials and send teachers and administrators to antiracist workshops because it implies the worst of these people and materials. Lee can simply not make that kind of generalization. She urges the changes to extend beyond the school. Racism is alive and well in the community, but her approach sends the wrong message: â€Å"We have an antiracist plan to change this racist community. That is the message that people will hear. A less forceful message is much preferable to Lee’s approach. Lee is convincing in her devotion to creating antiracist schools. She urges to push for administrative changes and curricular changes, which she admits are financially blockaded by under-funded school districts. She gives an unsubstantiated claim that multicultural, antiracist programs are the most under-funded, when the removal of arts programs in elementary schools has made the national media several times in the last few years. Finally, after admitting the sad lack of money for programs, she launches on her website, a national push for her own conference called â€Å"Putting Equity on the Table† that costs $1450 for two school officials to attend. This is a three day conference and the rate (which is the early bird rate) does not include the hotel fee at the Hampton Inn in downtown Boston. In addition, the recommended reading resource is entitled Education Children of African Ancestry in the United States of America, Canada, and the United Kingdom. If we are truly talking about an antiracist education, why does our primary conference resource only focus on one race? Nobody will fault Enid Lee and others like her for taking on the cause of equity in education. Clearly the past has shown that steps are necessary. However, Lee’s focus on only African-descended children, on an inflammatory name for her type of education (which, oddly, does not appear on her conference registration information), and on her need to charge exorbitant fees for her conference detract from her credibility and are likely to be off-putting for widespread educators.

Saturday, November 9, 2019

People for Ethical Treatment of Animals (PETA) Essay

People for Ethical Treatment of Animals recognizes the chair, salutes the delegates and it’s deeply honored to participate in this council with such a world pressing topic. People for Ethical Treatment of Animals deeply concerned by the millions of animals being locked up in laboratories across the world with unimaginable pain and suffering due to all the chemicals that are being tested on them by so called scientists for a later human use. Seeks the halt of all types of experimentation on living creatures whom are being used as nothing more than laboratory materials for reaserch wich most of the times provide misleading or incorrect results. We believe that every creature with a will to live has a right to live free from pain and suffering. PETA founder Ingrid Newkirk has said, â€Å"When it comes to pain, love, joy, loneliness, and fear, a rat is a pig is a dog is a boy. Each one values his or her life and fights the knife.† People for Ethical Treatment of Animals are completely, totally and irrefutably against animal testing for any kind of product or drugs.Further deploring for every nation to use alternative research methods and not animal testing. Ergo People for Ethical Treatment of Animals urgently requests that: * Having devoted attention to all the suffering animals go through by getting tested on, governments should start investing money in in vitro experimentation and research. Instead of spending it on animal testing. These methods should vigorously be promoted to all companies around the world. * Encourages people to get informed of what is going on with all the animal testing by having the 1,300 aprox. companies in our â€Å"Do not test† list make campaigns to invite other companies to join this list, and consumers to only use their cruelty free preoducts. Along with the publicity we (PETA) do. * Calls upon the countries to start banning products tested on animals and only allow cruelty free products, requesting more companies to start using non-animal methods in their research and production. People for Ethical Treatment of Animals trusts that a strong message will be issued from this committee and that action will be taken in order to strongly condemn product testing in animals.

Wednesday, November 6, 2019

The Moon essays

The Moon essays The moon is the most noticeable feature in the night sky and it is also the brightest, but it doesnt give off its own light. It is, actually, reflecting the light given off by the sun. Only seven percent of the light from the sun is reflected. Sometimes, the moon appears to change shape, but it is only because the sun is lighting different parts of it. When the moon passes through the earths shadow and the earth comes right between the sun and the full moon, its called a lunar eclipse. This is when the moon is dimmed and it turns in to a dark copper color. When you look at the moon from earth, it looks soft with light and dark shades of blue and gray. The dark parts of the moon are extensive, flat plains that were first observed by Galileo, an Italian scientist. He was the first person to look at the moon through a telescope in 1609. He, perhaps, thought that the plains were water because he called them maria, which is a Latin would that means Seas. Today we have discovered that they are actually huge, deep, holes with edges covered by rock and soil. The word maria appears to imply that there is water on the moon, but we now know that there is none on its surface. Because there is no water on the moon, there cant be any life. Like all planets except earth, the moon has absolutely no known life. There is no water or air and the sky is continually black, but the stars are still visible. At night, the temperature on the surface of the moon becomes colder than any place on the face of the earth, but during the day, the rocks are only a slight bit hotter than that of boiling water. The Moon doesnt have an atmosphere and no fluid water, but now there is evidence that there is ice on the South Pole, which is permanently shaded. There is ice on the North Pole as well. Just like on earth, oxygen is the most abundant element on the moon except its in the form ...

Monday, November 4, 2019

Organizational Theory Design and Change Essay Example | Topics and Well Written Essays - 250 words - 2

Organizational Theory Design and Change - Essay Example Functional level strategies are plans made to enhance the organizational and functional resources of an organization. The plan also strengthens the coordination within the organization. All of these factors mutually function to generate core competencies in the organization. In order for an organization to develop a functional level strategy, it should either lower the cost of functional activities as compared to that of the competitors, or else, make its service and/or goods different from others’. Examples of an organization’s functional level strategies can be increase in the quality of products in which the value creating function is â€Å"manufacturing†, and hiring talented workforce and improving their skills through on-the-job training in which the value creating function is the â€Å"human resource management†. Likewise, improving the quality of existing products or developing new ones pertains to the value creating function of â€Å"research and development.† Similarly, an organization can improve services in other value creating functions. These examples explain the skills that are displayed in the value creating functions. The very skills are fundamentally the core competencies of an organization and give it competitive advantage.

Saturday, November 2, 2019

Compose a report on management performance characteristics Essay

Compose a report on management performance characteristics - Essay Example I studied the essentialities of the skill in detail, considering the context of the role of the Head of MLT. I plan to develop my communication skills through a number of interventions, over a period of time. Nurturing my communication skills shall take place through simulation games, skill improvement exercises, understanding the 7Cs of communication and taking part in cross-cultural communication training. These evaluation and diagnostic tools would facilitate in furthering my skills and contribute towards the success of my career. Management has been my favourite subject since my childhood. After completing my undergraduate course, I wish to study Masters In Business Administration, under the discipline of Marketing Management. During this undergraduate course, I also happened to learn about the prospects offered by Information Technology and could cognise that it is a flourishing industry. Under this context, I set the role of Manager of a Marketing Leadership Team in a multinational software organisation as my career goal. This job involves understanding the markets, facilitating transformations that improve the efficiency of marketing function in the entire organisation, by increasing its impact on the prospective customers, giving due consideration to the job satisfaction of the marketing team and managing the lower level marketing leaders. The job description depicts that my aim is not easy to embrace and is a step-by-step process, where I need to attain the eligibility and highlight myself as the most qualified and appropriate candidate at every instance. Advancement in this direction should be a planned self-development exercise that instils new skills and boosts the existing ones to the desired intensity. Along with the educational background and experience, I need to recognise my internal capabilities and shoulder the responsibility of developing my management and leadership skills too, in order to attain that position and efficiently manage